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Information Architecture

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The structure of an application.

If you've ever used an app or website that felt natural, you've experienced information architecture in action, even if you've never heard of it. It's all about smartly organizing and presenting things so you understand and use them without tripping.

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Building plan of an application

The structure of a digital product helps you navigate and consists of several things. First and foremost, it's about organizing information so that it makes sense to a user and fits their goals. This means organizing on a page itself, but also arranging information in a flow of different screens. Here the layout of the interface is important; where the operable items, such as buttons and menus are located and what they look like. So that it is clear how a user gets from A to B. In other words, how does a user enter and how successfully can he/she complete the goal through a series of actions. For this you set up the best possible path.

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